Ella Zhang

Outdoor Retailer June 2025: Salt Lake City Hosts Premier Outdoor Expo

Expo Highlights at Outdoor Retailer June 2025 The Outdoor Retailer June 2025 expo took place June 18–20 at Salt Lake City’s Salt Palace Convention Center. As North America’s largest outdoor trade show, it merged summer and winter markets into one powerhouse event (outdoorretailer.com). Over 720 brands showcased the latest gear to thousands of retailers, media, and industry pros . This year’s Outdoor Retailer June 2025 program...
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Teenagers and Outdoor Sports: Passion, Purpose, and Protecting the Planet

Outdoor sports have become more than just a trend among today’s teenagers—they’re a way to connect with nature and a growing platform for environmental...

Sustainability Takes Center Stage

One of the most significant and ongoing conversations within the outdoor industry revolves around sustainability. With climate change concerns intensifying, outdoor enthusiasts are increasingly...

The Intersection of Technology and Outdoor Gear: Innovation or Overhyped Trend?

In recent years, the integration of technology into outdoor sports gear has reshaped the landscape of the industry. From jackets with built-in climate control...

A Night of Fire and Storm

The fire was dying, but the warmth of conversation lingered. Jack stretched his legs out, letting the last embers glow against his boots, while...

Sustainable or Greenwashed? Navigating the Eco-Friendly Gear Trend

As outdoor enthusiasts become more conscious of their environmental footprint, the outdoor industry has responded with a growing number of products marketed as “eco-friendly”...

National Outdoor Recreation Fee Increase

To address rising maintenance costs in public parks and forests, the U.S. Forest Service (USFS) has announced an increase in recreation fees for certain...

The North Face: A Legacy of Adventure and Innovation

From a small outdoor store in San Francisco to one of the most iconic outdoor brands in the world, The North Face has become...

Why Ultra-High-End Outdoor Gear Commands a Premium

Outdoor gear has always been about function—protecting adventurers from harsh conditions, enhancing performance, and ensuring safety in the wild. But in recent years, a...

Public Lands at a Crossroads: Preserving Access While Protecting the Wild

The Future of Public Lands: Preserving Access and Wild Spaces From towering mountain ranges and vast forests to sunbaked deserts and rugged coastlines, America’s public...